Charlie Food & Friends – chain concept of restaurants
Charlie Food & and Friends
Charlie Food & Friends is a space for everyone who wants to eat something inexpensive in their everyday rush, but healthy way. And it's not boring! In Charlie, everyone can compose a meal exactly from what he wants. Kitchen is based on natural ingredients. The menu will find both
Polish cuisine standards as well as dishes taken from the tradition of other European regions. Charlie Food & and Friends is based on a simple strategy: choose / weigh / eat.
The main assumption while working on refreshing the image of a restaurant chain was creating a functional space with character. Place for both adults and children. A space where everyone will find place for themselves. To reconcile the demands of such a wide group recipients in the restaurant include both 2, 3 and 4-bed tables, high tables with hokers, and a large table
social and space on a comfortable upholstered couch. The concept of Charlie Food & Friends was designed in two formats: standard (restaurant) and food court (food zone in the shopping malls).
The interior is ruled by olive green combined with pure white, black nets and corten steel. Space
is warmed up with wooden details and the soft upholstery. Patterned floor in shades of gray appears in the dine-in format. In both formats, the main wall is decorated with hand made plates by Marcelina Król-Kadłucka.
Branding and visual identification
The project also included rebranding: refreshed logo, new visual identity, packaging and idea of "Charlie cooks himself!"
The first restaurant Charlie Food & Friends in it's new vision was opened in Zielona Góra. The brand owners are planning to open next locations both in Poland and abroad.